Some “progressive” guy at the Washington Post thinks he has the answer:

The problem is that supporters of new gun restrictions have traditionally approached the issue of gun violence as a political problem to be answered by changing laws. Instead, we need to start looking at guns as a public health problem to be answered by changing minds and habits. Until we change how we frame the debate through our messaging and strategy, the landscape for common-sense gun laws will only become increasingly hostile.

Read the whole thing if you want to know what the other side is thinking.

Related: ‘Gun Safety Moms’ think they will be a force in the 2014 elections.