From the Binghamton Homepage:

Executors for Elvis Presley’s estate have launched legal action against Beretta firearms manufacturers over the unauthorized use of his image.

The rock legend was well-known for his love of guns, and bosses at Beretta appear to be using that knowledge to advertise their brand of weapons with the depiction of Elvis in commercials for their new model 692 shotgun.

I think the executors are being cruel.