Google, which has successfully trademarked the term â€śGoogle Glass,â€ť submitted an application last year for a trademark on just the single word â€śGlass,â€ť displayed with the same futuristic font used in its marketing campaign. But the U.S. Patent and Trademark Office is holding up the companyâ€™s bid.
In a letter to the company last fall, a trademark examiner raised two main objections. One concern was that the trademark was too similar to other existing or pending computer software trademarks that contain the word â€śglass,â€ť creating a risk of consumer confusion.
The examiner also suggested that â€śGlassâ€ť â€” even with its distinctive formatting â€” is â€śmerely descriptive.â€ť Thatâ€™s an issue because generic terms donâ€™t have trademark protection under federal law. You couldnâ€™t trademark the word â€śshoeâ€ť for a shoe youâ€™re selling, for instance.
More at the link. I hope the application is rejected. Otherwise, you couldn’t order a glass of milk, go to the eye doctor for glasses, etc. Common words (by themselves, not in combination with other words or phrases) should not be trademark-able.
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