Pardon the pun, but this came up:

Underwear Company Offers Penis Insurance

A Montreal-based underwear company has a cockeyed way of getting publicity: By offering a $50,000 penis insurance policy to its male customers.

Sorry ladies, no genitalia coverage for you.

Starting March 15, men who purchase three or more pairs of UNDZ underwear via the company website will get a Lloyd’s Of London insurance policy to be paid out if their sex organ becomes detached from their body.

First, I figured it was for something like a bullet-proof jock or cup. Nope. One of the story teases on the sidebar must have triggered the search result.