It’s in the Market Watch section and is titled, 10 Things the Gun Industry Won’t Tell You. It’s a slide show with headers such as, ““We sell guns to people you might not want us to,” and “Fear is good for our bottom line.”

Here’s a sample:

4. “We want your kids to play with guns.”

Under most circumstances, people under 18 can’t legally buy guns. But many hunters and target shooters first learned to shoot (and shoot safely) during childhood, and both gun advocacy groups and gun manufacturers craft their messages with young people in mind.

On the product side, Keystone Sporting Arms’ Crickett rifle is marketed as “my first rifle,” using a cartoon cricket as its logo; on its website, the company says its goal is to “instill gun safety in the minds of youth shooters.” Other manufacturers use cartoon imagery that may make it particularly appealing to children (think Joe Camel, but for guns). For example, ammunition manufacturer Hornady makes the Zombie Max bullet (marketing materials read: “supply yourself for the Zombie Apocalypse”), which has cartoon zombies on the box. Hornady did not respond to a request for comment. Crickett’s attorney John Renzulli says that Crickett’s guns are not marketed to children; they are marketed to the parents, who “make the decision based upon the maturity level of their children whether or not to buy the rifle so the child can participate in the shooting sports.”

And so on.