It’s in the Market Watch section and is titled, 10 Things the Gun Industry Won’t Tell You. It’s a slide show with headers such as, “âWe sell guns to people you might not want us to,” and âFear is good for our bottom line.â
Here’s a sample:
4. âWe want your kids to play with guns.â
Under most circumstances, people under 18 canât legally buy guns. But many hunters and target shooters first learned to shoot (and shoot safely) during childhood, and both gun advocacy groups and gun manufacturers craft their messages with young people in mind.
On the product side, Keystone Sporting Armsâ Crickett rifle is marketed as âmy first rifle,â using a cartoon cricket as its logo; on its website, the company says its goal is to âinstill gun safety in the minds of youth shooters.â Other manufacturers use cartoon imagery that may make it particularly appealing to children (think Joe Camel, but for guns). For example, ammunition manufacturer Hornady makes the Zombie Max bullet (marketing materials read: âsupply yourself for the Zombie Apocalypseâ), which has cartoon zombies on the box. Hornady did not respond to a request for comment. Crickettâs attorney John Renzulli says that Crickettâs guns are not marketed to children; they are marketed to the parents, who âmake the decision based upon the maturity level of their children whether or not to buy the rifle so the child can participate in the shooting sports.â
And so on.
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