I just finished reading Paul M. Barrett’s GLOCK: The Rise of America’s Gun. I enjoyed it. Who knew that a book about how a company does business could read almost like a thriller?
It really is remarkable that a curtain rod company could rise, in just a few short years, to be one of if not the major player in the firearms market. Barrett details how ingenuity, luck, clever marketing strategies, and more luck led to Glock’s rise as the firearm of choice for most law enforcement as well as millions of enthusiasts. Of course, it helped that the design of the gun featured simplicity, durability, and that, try as the anti-gunners might to ban the gun here in the U.S., that only increased the mystique surrounding it.
Barrett also covers some of the brilliant, if unsavory characters running the company. I sort-of include Gaston Glock himself in that list.
Most of the book is very even handed about the question of gun control, sometimes making the case that it doesn’t work. In a couple of spots, though, Barrett does seem to lean towards banning magazines that hold more than ten rounds but that doesn’t detract from the overall story — obviously meticulously researched and clearly written. A very good read.
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